Evine Strengthens Merchandising and Digital Teams

Company welcomes Rob Ellerstein as Vice President, General Merchandise Manager of Hard Home and Consumer Electronics and appoints Lee Goehring as Vice President, Web Merchandising & Business Development

MINNEAPOLIS, March 06, 2017 --  Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced Rob Ellerstein has joined the company as Vice President, General Merchandise Manager of Hard Home and Consumer Electronics.  In addition, Lee Goehring has been appointed Vice President, Web Merchandising & Business Development. 

Rob Ellerstein, Vice President, General Merchandise Manager

“In 2017 we are focused on growing our profitable, balanced merchandising mix with engaging exclusive and proprietary products. To help us do that well, I’m excited to welcome Rob Ellerstein as Vice President, General Merchandising Manager of Hard Home and Consumer Electronics,” said Bob Rosenblatt, Chief Executive Officer of Evine. “I had the pleasure of working with Rob at HSN and I know he will be a great addition to our team.”

Ellerstein joins Evine from QVC, where he was most recently the Director of Merchandising: Electronics. Previous to that, he served as HSN’s Vice President of Merchandising (2001 – 2006), and Operating Vice President/Director of Merchandising (1999 – 2001). In addition, Ellerstein spent seven years at Macy’s, Inc., where he was a Senior Buyer of Home Products, including rugs, housewares, electronics and food products.

Lee Goehring, Vice President Web Merchandising & Business Development

Rosenblatt continued, “We continue to drive our digital sales opportunity beyond traditional television as illustrated by our growth in mobile, social, online and emerging platforms like Roku, Apple TV and Amazon Firestick. To help us continue this digital growth, I am excited to appoint Lee Goehring to a newly created role of Vice President Web Merchandising & Business Development,” said Rosenblatt. “Lee will be focused on creating a seamless connection from our TV platform to our ecommerce engine and exploring other ways to grow our digital platforms.” 

Beginning his Evine career in 2012, Goehring most recently held the role of Vice President of Merchandising for the Home and Consumer Electronics categories. Prior to Evine, Goehring served for five years as Vice President of National Accounts at TRG (Technology Resource Group Int’l) (2007 – 2012) and worked as a Senior Buyer at Target Corporation (2003 – 2007) and Best Buy Co., Inc. (1995 – 2002).

About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

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