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Sports betting company Betway inked a multi-year branding rights deal with the Dallas Mavericks, representing its sixth partnership with an NBA franchise.
Under the deal, the Mavericks will add the Betway brand courtside in its home arena, the American Airlines Center.
Anthony Werkman, Betway CEO, said that as the Mavs are a globally recognized team, the deal would help promote the Betway name around the world.
Betway’s marketing strategy is to have an “ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious leagues.”
The company’s sponsorship deals mainly center around the NBA, including those with Golden State Warriors, Brooklyn Nets, Chicago Bulls, Los Angeles Clippers, and Cleveland Cavaliers.
Betway has also partnered with the NHL’s New York Islanders and the Miami Open tennis tournament.
Outside of North America, Betway is sponsoring the shirt of the West Ham United of the English Premier League and Atletico de Madrid and Deportivo Alaves of Spain's La Liga.
Betway is also active in sponsoring horse racing events, such as the Aintree Grand National and the Betway Queen Mother Champion Chase at the Cheltenham Festival.
