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Formula One attracted a cumulative broadcast audience of 1.55 billion for the 2021 season, increasing by four percent from 2020.
Several Formula One races had strong audiences where Max Verstappen and Lewis Hamilton were involved in close battles, s8uch as the 2021 season finale in Abu Dhabi that reached 108.7 million viewers worldwide, up 29 percent compared to the last race of 2020.
The season-opening Bahrain Grand Prix reached 84.5 million globally, while the new sprint race format helped boost global viewers at Silverstone to 79.5 million, Monza to 80.4 million, and Sao Paulo to 82.1 million.
Other Formula One markets also grew on-year, including the Netherlands with an 81 percent increase, the US with a 58 percent hike, France with an additional 48 percent; Italy with a 40 percent improvement, and the UK having 39 percent more.
Formula One posted an average audience of 70.3 million for each Grand Prix in 2021, which was a 13 percent on-year growth from 2020.
Additionally, Formula One boosted its social media following by 40 percent during the 2021 season, with the total audience now over 49.1 million.
Video views on social media channels improved by 50 percent on-year to seven billion while total engagement increased by 74 percent to 1.5 billion.
Formula One's Total video views increased 44 percent on year to 7.04 billion. The number of users of its uniquely owned platform jumped 63 percent on-year to 113 million and page views increased 23 percent to 1.6 billion.
When Formula One welcomed fans back to the races in 2021, following an absence in 2020 due to the Covid-19 pandemic, 2.69 million fans attended the Grands Prix despite limited capacity.
During the 2021 season, three races were able to welcome over 300,000 fans, led by the US with 400,000 fans, Mexico with 371,000 attendees, and the UK with 356,000 spectators.
The three Grands Prix enjoyed higher attendance levels than the pre-pandemic levels, which were 268,000, 348,000, and 351,000 respectively.
