FENTY x PUMA Launches New Creeper Phatty Earth Tone Collection

The fashion and sneaker communities are abuzz with the arrival of the FENTY x PUMA Creeper Phatty Earth Tone, a fresh take on Rihanna's iconic sneaker design that marries lux nubuck materials with striking gold accents. This latest iteration offers a nuanced approach to style by emphasizing monochromatic ensembles, neutral basics, and the rich, grounded colors of the earth.

Featuring premium materials, intricately embossed detailing, and gold embellishments, this drop from Rihanna, fondly known as Riri, elevates the Creeper silhouette to new heights of elegance and edge.

From Iconic Beginnings to Bold New Horizons

The Creeper made its first grand entrance into the fashion world in September 2015, reinventing PUMA's classic Suede sneaker with a higher platform and distinct attitude that soon captured the hearts of sneakerheads and fashion aficionados alike. Awarded the title of Shoe of the Year by Footwear News in 2016, the original Creeper silhouette has played a pivotal role in revitalizing PUMA's brand influence over the last decade.

Footwear News noted that the Creeper Phatty, with its bold, oversized design and chunky gum sole, represents Rihanna's most daring version yet. It pushes the boundaries of sneaker culture while maintaining the essence that made the Creeper a cultural milestone.

Earth Tones for Every Taste

The launch, according to a press release, introduces three new colorways designed to appeal to all ages and genders: the versatile Totally Taupe, the intelligent Green Fog, and the pristine Warm White. Each colorway offers a unique opportunity to integrate these luxurious sneakers into any wardrobe, reinforcing that personal style and high fashion coexist seamlessly.

A Campaign of Camouflage and Creativity

Under Rihanna's creative direction, the FENTY x PUMA campaign, captured by Philippa Price, explores the theme of stealth and subtlety through a series of tone-on-tone images that challenge the observer's perception. This dynamic campaign sets the stage for the launch of PUMA's most ambitious brand campaign.

European Celebration and Global Launch

In anticipation of this exceptional release, PUMA and Rihanna will be hosting a special event in Europe to celebrate the launch. The exclusive release of the taupe colorway will be on April 17 at 12 am EST on PUMA.com.

The Green Fog and Warm White colorways will follow, launching globally on April 25 at 10 am EST on puma.com, in PUMA stores, and through key global retailers. With adult sizes retailing for €140 and options available for juniors, pre-school, and infants, the Creeper Phatty Earth Tone collection promises inclusivity and accessibility to all fans of the brand.

Photo: Puma Newsroom