Farmland Fights Hunger With Former Royals Legend Mike Sweeney

KANSAS CITY, Mo., Nov. 28, 2016 -- Farmland is partnering with Royals Hall of Famer Mike Sweeney and No Kid Hungry to fight childhood hunger this holiday season. For every Farmland product sold now through Dec. 31, Farmland will make a $0.25 donation to No Kid Hungry, up to $100,000. Every $1 donated to No Kid Hungry can provide a child 10 healthy meals through on-the-ground programs and partnerships. With the help of Farmland and its customers, No Kid Hungry can connect 1 million meals to children facing hunger in America.

On Nov. 30 at 12:30 p.m., Sweeney will join Farmland and No Kid Hungry at the Price Chopper located at 1030 W. 103rd St. to drive awareness of the Farmland Fights Hunger campaign and encourage locals to support the cause. In addition to giving back, all guests attending can enjoy free, delicious Farmland bacon samples. Plus, for those purchasing Farmland products, Sweeney will be at the register to ring up a few lucky customers and personally thank them for their contribution.

“Giving back during the holidays is the reason for the season,” said Mike Sweeney. “I’m thankful and blessed to partner with Farmland once again to help fight hunger and have the opportunity to get involved in such a great cause.”

“Nearly one in five children in America lives in households that struggle to put food on the table,” said Jill Davis, senior director of corporate partnerships at No Kid Hungry. “With the support of companies like Farmland, we can ensure that all children not only have bright holidays, but bright futures.”

“Price Chopper is excited to join Farmland and Mike Sweeney to give back to No Kid Hungry,” said Casie Broker, Director of Marketing, Price Chopper. “We know how important healthy meals are—not only during the holidays, but all year long—and we’re dedicated to supporting the cause and making sure that no child goes hungry, whether they live right here in Kansas City, or the rest of our country.”

“We’re honored to give back to No Kid Hungry and to have partners like Mike Sweeney and Price Chopper join us in the fight against hunger,” said Megan Thomas, senior brand manager, Smithfield Foods. “Childhood hunger affects all communities, including Kansas City, but together, we can see to it that all children get the healthy food they need.” 

Participating Farmland products include everything from Farmland bacon and breakfast sausage to boneless ham and lunch meats. For more information on the Farmland Fights Hunger campaign and how to donate, please visit FarmlandFoods.com, @FarmlandFoods or Facebook.com/FarmlandFoods. 

Farmland is a brand of Smithfield Foods.

About Farmland
Founded in 1959, Farmland is a maker of high-quality, popular consumer goods such as bacon and sausage, and serves retail and foodservice customers. To learn more about Farmland, please visit www.FarmlandFoods.com.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

About No Kid Hungry
No child should go hungry in America, but nearly 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at www.NoKidHungry.org.

About Price Chopper
Price Chopper’s 51 Kansas City stores are locally owned by the Ball, Cosentino, McKeever, and Queen families, all of whom live in Kansas City and oversee store operations on a daily basis. For 36 years, the owners and employees of Price Chopper have been committed to providing the highest quality products and top-of-the-line customer service to the thousands of customers they serve every day. For more information, please visit www.mypricechopper.com.

Media Contacts:

Hunter PR for Farmland
Morgan Calef
(212) 679-6600
[email protected]

InQuest Marketing for Price Chopper
Jessica Bjorgaard
816-994-0986
[email protected]