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Fifa is launching non-fungible token (NFT) digital collectibles dubbed ‘Fifa+ Collect’ featuring iconic moments from the men’s and women’s World Cups starting next month.
The collection, according to soccer's global governing body, allows fans to own their favorite moments and promises to be affordable and inclusive.
However, Fifa says there will be some limited edition and exclusive collections further down the line.
Fifa's chief business officer, Romy Gai, stated that the organization is making Fifa collectibles available to any fan, democratizing the ability to own a piece of the World Cup.
The NFTs are the first product of Fifa's collaboration with blockchain specialist Algorand, which is a North American and European regional supporter of the 2022 World Cup in Qatar, and an official sponsor of the 2023 Women's World Cup in Australia and New Zealand.
