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San Francisco, Jan. 19, 2018 -- FollowAnalytics, a leading mobile business acceleration platform for marketers, today announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR), a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for transactions that occur within EU member states.
On January 18, 2018, FollowAnalytics hosted an event, Mobile Acceleration and Data Privacy, a one day event in Paris that brought together some of the best and brightest minds in mobile marketing to help marketers tackles the challenges and opportunities GDPR and other current mobile marketing topics present to them and their respective businesses. Speakers included Olivier Derrien and Kamel Khelil of Salesforce, Thomas Husson of Forrester, Beatrice Oeuvrard of Microsoft, Yvan Delegue of Orange, and many more.
FollowAnalytics Data Wallet is intended for companies to identify the data collected by FollowAnalytics and any other digital systems, and to make the information available in all their digital channels while also enabling users to quickly and easily understand their data collection, transfer and remove their data.
“With GDPR, companies are challenged to put systems and processes in place to comply with GDPR in a fairly short timeline,” said Samir Addamine, founder of FollowAnalytics. “As expected, the new strict rules and standards are creating a fair amount of fear, confusion and new expectations among companies that collect data on citizens in EU countries.”
Addamine continued, “At FollowAnalytics, it’s our mission to make every business a successful mobile business. We are committed to helping organizations solve the mobile marketing challenges they face in order to meet all of the GDPR official requirements so they can focus more time on building their businesses.”
The Mobile Data Wallet will provide custom alerts and insight into data usage:
- Which data are collected?
- Why are they collected?
- For whom?
- For how long?
- How are they secured?
FollowAnalytics Mobile Data Wallet pulls from digital sources including iOS, Android, Connected Watch, Web Mobile, and the desktop web.
According to an Ovum report, about two-thirds of U.S. companies believe that the GDPR will require them to rethink their strategy in Europe. Even more (85 percent) see the GDPR putting them at a competitive disadvantage with European companies.
About FollowAnalytics
FollowAnalytics is an enterprise-class mobile marketing platform that makes it easy for marketers to boost engagement through their mobile apps by creating personalized customer journeys. Trusted by brands including, Wells Fargo, KFC, Michelin, Sanofi, Cartier, Louis Vuitton, Allianz, AXA and BNP Paribas, FollowAnalytics is headquartered in San Francisco, with offices in New York, Montréal and Paris. Investors include Salesforce Ventures, Aspect Ventures, Zetta Venture Partners, Sapphire Ventures, Cathay Innovation and Orange Digital Ventures. www.followanalytics.com
Contact: Melody Wolff [email protected]
