New York, NY, April 18, 2017 -- Formativ Health, a management services organization, today announced that Brad Logan has been named as chief revenue cycle officer (CRCO) overseeing it’s best in class end-to-end Revenue Cycle Management offering serving mid-to-large sized independent practices and the medical groups of hospitals and health systems across the country.
As CRCO, Brad Logan will lead efforts to continually optimize operations, drive efficiency and performance for clients, and support the continued growth of best-in-class solutions for technology-enabled Patient Access, Revenue Cycle Management (RCM) and Practice Operations. Formativ Health’s technology-enabled RCM services are designed to successfully improve the financial health of clients and help them to adapt to changing reimbursement and risk-based payment models, increase physician productivity and satisfaction, and enhance the patient experience. Formativ Health offers tailored services to the unique needs of clients, designed to maximize performance, and enable providers to focus on what matters most – patient care.
“I am very pleased to announce Brad's appointment as Formativ Health’s Chief Revenue Cycle Officer," said Dennis Dowling, Chief Executive Officer. "We are committed to investing in the right people in order to deliver best in class, redefined end-to-end revenue cycle management services to our existing customers and to healthcare organizations nationally. Brad's 25 years of industry leadership will suit him well in our effort to optimize operations and improve the patient and physician experience.”
Brad’s extensive experience in both provider and consulting organizations will be an asset to Formativ Health in redefining end-to-end Revenue Cycle services. Brad joins the executive team from Sheridan Healthcare, where he served as Senior Vice President of Physician Services, and was responsible for all Revenue Cycle operations, physician recruiting, credentialing, central services, data analytics, and quality reporting. Brad has also previously led consulting efforts focused on physician practice management and served as the Chief Administrative Officer for the Vanderbilt Medical Group. Brad earned his MBA from Belmont University and his BS in Engineering from Tennessee Technological University.
About Formativ
Formativ Health creates tailored solutions for physicians that redefine the revenue cycle and practice management so that our clients can focus on what matters most — providing the best patient care. Descended from the best-in-class management services organization created at Northwell Health, Formativ provides tailored solutions for our clients’ physician revenue cycle management, patient access, physician practice management and advisory service needs. Our comprehensive technology-enabled approach, which serves some 3,400 customer locations in more than 40 states via 11 service centers, integrates with any environment, including existing electronic medical record or practice management systems. Visit Formativhealth.com for more information.
Connie Smith Marketing 844.818.1020


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