Franklin Electric’s MagForce™ Permanent Magnet Motor System Offers Efficiency Increase Of Up To 12 Percent

FORT WAYNE, Ind., Feb. 01, 2018 -- Franklin Electric Co., Inc. (NASDAQ:FELE) now offers the 6-inch MagForce™ Permanent Magnet Motor System as an ultra-efficient, high-performance alternative to a standard induction motor and control. End users benefit from significant electrical cost savings via a motor efficiency improvement of 10-12 percent, providing a typical investment payback of less than one year in long- or continuous-run applications*. The MagForce Permanent Magnet Motor System features a rugged SandFighter^® motor and optimized drive package to provide high efficiencies at constant horsepower. Permanent magnet technology allows the product family to cover the nine traditional pump horsepower ratings from 7.5 to 60 horsepower in three distinct motor models. Each system operates at full pumping and electrical efficiency with a range of pumps, maximizing contractor flexibility – especially when water tables drop and more horsepower is needed to compensate for the additional pumping head required.

Franklin Electric now offers 6-inch MagForceTM Permanent Magnet Motor System as an ultra-efficient, high-performance alternative to a standard induction motor and control.

Permanent magnet motor technology has helped power efficient motor-driven systems in many industries for years. It utilizes a unique design with a magnetic rotor, meaning that the magnetic field needed to turn the motor is already created. This is a significantly more efficient process compared to an induction motor that must create the magnetic field. The MagForce Permanent Magnet Motor requires less current, and operates at a lower temperature, thus increasing the potential life cycle of the motor itself.

The MagForce Permanent Magnet Motor System can provide the greatest benefit in long- or continuous-run applications, such as large-scale livestock operations; municipal well, high-volume transfer applications; and mining or dewatering applications. It is also an ideal fit for areas facing DOE efficiency regulations or those expecting tightened standards in the future.

End users interested in estimating their annual efficiency savings now have a way of doing so via the MagForce Savings Calculator that is located within the Franklin Electric AIM App. You can download the app from both the Apple® App Store and Google Play Store* or by searching for  “Franklin Electric AIM” on your smartphone.

For more information on the MagForce Permanent Magnet Motor System or any product offering within Franklin Electric’s product portfolio, visit www.franklinwater.com.

Contact:
Eric Pulley
Franklin Electric Co., Inc.
[email protected]
260-827-5677

PR Contact:
Valerie Harding
Ripple Effect Communications
[email protected]
617-536-8887

*Results based on field trial data.

Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and fuel. Recognized as a technical leader in its products and services, Franklin Electric serves customers around the world in residential, commercial, agricultural, industrial, municipal, and fueling applications.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein, including those relating to market conditions or the Company’s financial results, costs, expenses or expense reductions, profit margins, inventory levels, foreign currency translation rates, liquidity expectations, business goals and sales growth, involve risks and uncertainties, including but not limited to, risks and uncertainties with respect to general economic and currency conditions, various conditions specific to the Company’s business and industry, weather conditions, new housing starts, market demand, competitive factors, changes in distribution channels, supply constraints, effect of price increases,  raw material costs, technology factors, integration of acquisitions, litigation, government and regulatory actions, the Company’s accounting policies, future trends, and other risks which are detailed in the Company’s Securities and Exchange Commission filings, included in Item 1A of Part I of the Company’s Annual Report on Form 10-K for the fiscal year ending December 31, 2016, Exhibit 99.1 attached thereto and in Item 1A of Part II of the Company’s Quarterly Reports on Form 10-Q. These risks and uncertainties may cause actual results to differ materially from those indicated by the forward-looking statements. All forward-looking statements made herein are based on information currently available, and the Company assumes no obligation to update any forward-looking statements.

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