Yen Edges Higher as Weak US Data Dampens Fed Rate Hike Expectations 
Shein Targets $26B-$27B Valuation for Hong Kong IPO 
BofA Sees Micron EPS Topping $230 by 2030, Backs Major Stock Upside 
Tesla Roadster Reveal Could Feature SpaceX Thrusters in August 
US Seizes Nearly 400 Illegal World Cup Streaming Domains in Global Anti-Piracy Crackdown 
US Dollar Slips as Soft Economic Data Eases Fed Rate Hike Expectations 
UK Wage Growth Holds at 3.5% as Unemployment Rises 
Trump Threatens Stadium Deal Over Washington Commanders Name 
FIFA Faces Investigation Over 2026 World Cup Ticket Pricing and Seat Allocation Issues 
US Stock Futures Steady as Cooling Inflation and Strong Earnings Support Markets 
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions 
Asian Stocks Steady as Iran War Keeps Oil Prices and Inflation Risks Elevated 
J.P. Morgan Upgrades SanDisk, Sets $2,250 Price Target on AI NAND Growth 
US Dollar Holds Steady as Fed Rate Bets and Iran Tensions Drive Markets 
OpenAI Tightens AI Safety Monitoring After Security Incidents 
AstraZeneca Halts Phase III Volrustomig Lung Cancer Trial After Efficacy Setback 
European Stocks Edge Higher as Fed Rate Pause Bets Rise 
Add as a preferred source on Google
The National Basketball Association (NBA) inked a new multi-year broadcast partnership with Viacom18 to air its games across linear and streaming platforms in India.
The Mumbai-based media group will cover the NBA's regular season and marquee events in English and Hindi on its VH1 and MTV television channels beginning with the ongoing 2021/22 season.
NBA games will also air on the VOOT and Jio TV digital platforms.
The package allows Viacom18 to broadcast weekly live matchups, the NBA All-Star Game, the playoffs, and the finals series.
Anil Jayaraj, CEO of sports for Viacom18, noted that with their partnership with the NBA, they try to make basketball mainstream and build its lifestyle appeal among fans.
Jayaraj emphasized that basketball is increasingly gaining attention and affinity in India.
The deal gives more certainty for the NBA in India, where it previously signed a short-term broadcast deal with Star Sports.
It ended its relationship with Sony Pictures Networks India earlier, which broadcasted the games since 2012.
Scott Levy, the NBA's managing director for Asia, noted that the NBA made India a priority over a decade ago.
The league held preseason games in India for the first time in 2019.
In October, it signed Bollywood actor Ranveer Singh as its brand ambassador for India and collaborated with Lakmé Fashion Week to celebrate its 75th anniversary.
