Hyundai Motor Co.'s independent luxury brand Genesis will debut its G80 sedan and GV80 SUV in China to target the young generation from the country's high-end segment.
The schedule of the launch will be announced at Auto Shanghai, slated for later this month.
Genesis also plans to explore the European market this year to expand its global presence.
Launched in 2015, Genesis has released luxury models in the US, Canada, Australia, Russia, and the Middle East.
Hyundai is trying to revitalize its sluggish Chinese business to make a "turnaround" in the key market.
According to Hyundai Motor CEO Ha Eon-tae, the company will expand new models, cut incentives, and maintain the appropriate inventory at dealerships in China.
To enhance profitability in its Chinese operations, Hyundai suspended the No. 1 Beijing plant and halted production of low-end compact models


Paramount-Warner Bros. Merger Delayed Until 2027 Amid Antitrust Lawsuit
Intel Stock Slips After Earnings Rally Despite Strong AI-Driven Revenue Growth
CXMT IPO Debut in Shanghai Puts $85.5 Billion Chipmaker in Spotlight
Coca-Cola Raises Diet Coke Prices in India as Iran Conflict Disrupts Can Supply
Nvidia Invests $1 Billion in Naver as South Korea AI Data Center Expansion Gains Momentum
Brown-Forman Rejects Sazerac’s $15 Billion Takeover Bid as Family Backs Independence
Air Liquide Q2 Sales Growth Tops Forecast as Electronics Business Drives Strong Performance
Uber Stock Falls as Waymo Plans to End Robotaxi Partnership by 2028
Serica Energy to Acquire Pharos Energy for £145.7M, Sending PHARP Shares Soaring
Exosens H1 Profit Beats Forecasts as Defense Demand Drives Growth
Galp Shares Fall After Q2 EBITDA Miss Despite Profit Beat and Higher Dividend
SpaceX Stock Slump Wipes Out Nearly $700 Billion From Elon Musk’s Paper Wealth
OpenAI AI Agent Reportedly Breached Hugging Face, Raising AI Safety Concerns
Zabka Shares Drop 10% as Seven & i Abandons Investment Plans
CATL Shares Jump as $5.6 Billion Buyback Signals Confidence in Long-Term Growth
Stellantis Sells Free2move Car-Sharing Business to Mutares to Strengthen Core Auto Strategy
Johnson & Johnson Proposes $5.5 Billion Talc Settlement to Resolve U.S. Ovarian Cancer Lawsuits 



