Genesis targets China's young generation with its sedan, SUV

Hyundai Motor Co.'s independent luxury brand Genesis will debut its G80 sedan and GV80 SUV in China to target the young generation from the country's high-end segment.

The schedule of the launch will be announced at Auto Shanghai, slated for later this month.

Genesis also plans to explore the European market this year to expand its global presence.

Launched in 2015, Genesis has released luxury models in the US, Canada, Australia, Russia, and the Middle East.

Hyundai is trying to revitalize its sluggish Chinese business to make a "turnaround" in the key market.

According to Hyundai Motor CEO Ha Eon-tae, the company will expand new models, cut incentives, and maintain the appropriate inventory at dealerships in China.

To enhance profitability in its Chinese operations, Hyundai suspended the No. 1 Beijing plant and halted production of low-end compact models