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Hotel reservations have been on par with pre-pandemic 2019 booking levels since March of this year, according to Amadeus’ Demand360 business intelligence data.
April 2022 was the first month to surpass 2019 occupancy levels and this continued to climb in May hitting a new high of 63 percent, compared to 60 percent in May 2019.
High-performing nations like the US saw occupancy levels of 68 percent for the month, 7 percent higher than 2019 performance, and Canada reached 64 percent occupancy in May, 8 percent higher than the same time last year.
The transient average daily rate (ADR), which hoteliers can obtain in high demand, has been steadily increasing from a global low of $83 in April 2020.
The average ADR globally for June, July, and August 2022 is $200, up just over 11 percent from the same months in 2019, when it was $180, according to forward-looking Amadeus data.
Individual nations are experiencing high summer hotel rates; France is predicted to reach an ADR of $428 in July 2022, a 29 percent increase over 2019 rates.
The remaining restrictions continue to have an impact on where travelers are coming from. In order to identify which nations are booking the most flights to their markets and where additional marketing could help drive demand, hoteliers, destination management organizations (DMOs), and travel sellers are closely monitoring data.
Hoteliers and DMOs can target travelers at the best time and price by having access to real-time market insights, which helps them rebuild their businesses.
According to Francisco Pérez-Lozao Rüter, president of Amadeus Hospitality, they will continue to collaborate closely with their hotel partners to make sure they have the technology and knowledge necessary to provide exceptional guest experiences in the face of persistent labor shortages and last-minute bookings.
