Gooi Global Launches Data-Driven Audience Modeling Platform “Morelity”

DES MOINES, Iowa, Dec. 20, 2016 -- Gooi Global, Inc. (OTC:GOOI) (www.gooiglobal.com), is pleased to announce that its data analytic business line company Morelity, is fast approaching the successful culmination of its initial platform development period.

Morelity’s first application of their audience modeling platform is in the financial sector and has contracted beta customers from small to medium-sized banks and financial intuitions.

“Our data scientists are excited to be the company that brings enterprise level audience modeling to under-served markets,” Morelity Managing Director, Adil Khan, said. “Morelity tools provide strategic insight to improve business development, marketing and compliance.”

The current solution is a web-based platform which utilizes a suite of algorithms and proprietary databases to understand who a client’s customers are and then prescribe a set of audiences to target for each of their financial products.

Morelity’s team of data scientists created many new financial models during the development period. The team harnessed new advancements in cloud-based computing to automate those models into the platform, giving financial institutions a simple yet sophisticated way to manage, analyze and target their audiences to grow their business.

Morelity’s beta trial, which began in June 2016, has been successful with a variety of partners. During the first quarter of 2017, Morelity is expected to go live with its introductory release.

“We couldn’t be more excited with the outstanding results. The fact that we have already been invited to speak at three conferences is a testament to all of their hard work. The culmination of their success came even faster than we expected,” Gooi Global Chairman of the Board and Acting CEO, Mike Kemery, stated.

About Gooi Global, Inc.
Gooi Global, Inc. (OTC:GOOI) is a holding company that invests in companies that provide unique financial and analytical platform solutions.

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