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HUGO BOSS, the luxury fashion giant, has launched its first recyclable polo shirt, made from approximately 90% innovative AeoniQ yarn. This initiative, part of the brand's ongoing sustainability efforts, underscores its commitment to revolutionizing the fashion industry with quality, innovative, and eco-friendly solutions. Amid the brand's ambitious growth strategy, 'CLAIM 5,' the recyclable polo shirt is a notable stride towards achieving a sustainable future.
The company has been taking substantial strides toward achieving its sustainability goals. With an unwavering commitment to quality, innovation, and sustainability, HUGO BOSS comprises two powerhouse brands - BOSS and HUGO. These brands offer high-quality apparel, shoes, and accessories for both men and women, catering to consumers worldwide.
Operating in 132 countries and employing nearly 20,000 individuals, HUGO BOSS generates an impressive €3.7bn (US$4.7bn) in revenue. As part of its ambitious growth strategy, known as "CLAIM 5," the brand aims to revolutionize the fashion industry by leveraging cutting-edge technology, creativity, and a steadfast commitment to sustainability. By becoming one of the top 100 global fashion brands, HUGO BOSS seeks to provide exceptional attire for every occasion while positively impacting the environment and society.
One of the key pillars of HUGO BOSS's sustainability vision is its commitment to reducing emissions. By 2030, the company pledges to decrease Scope 1 and Scope 2 emissions by at least 50%, starting from the base year 2019. Additionally, the brand targets reducing Scope 3 emissions by 50% by 2030. HUGO BOSS focuses on energy-saving measures, procurement practices, and self-generation from renewable sources to achieve these climate goals.
With a clear vision and dedication to sustainability, HUGO BOSS strives to be the ultimate premium tech-driven fashion platform on a global scale. By combining exceptional fashion with cutting-edge technology and sustainable practices, HUGO BOSS is well on its way to becoming a top global brand, ensuring a stylish and responsible future for the fashion industry.
