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Hankook Tire & Technology Co announced it had begun supplying high-performance Ventus S1 Evo Z tires for BMW's X3 M and X4 M SUVs.
While supplying OE tires to car manufacturers does not generate much revenue for Hankook, securing big companies as clients helps it improve its brand image.
It is more profitable for tiremakers to sell replacement equipment tires in after-sales markets, but supplying OE tires can lead to boosting brand awareness and product prices down the line.
Hankook Tire has a production capacity of 102 million tires from its two plants in South Korea, one in Hungary, one in the US, three in China, and another in Indonesia.
The South Korean tiremaker earns over 80 percent of its total revenue from abroad.
