B&G Foods fortifies partnership with Mars in launching Snickers Shakers seasoning blend

B&G Foods has unveiled a Snickers Shakers seasoning blend as part of its ongoing partnership with Mars Wrigley.

The Snickers Shakers spice blend replicates the flavor of Snickers by mixing chocolate, peanut, and caramel flavors.

According to Michelle Deignan, senior brand director at Mars, they noticed the desire of consumers to add the flavors of their favorite confections to both sweet and savory foods.

Thus, Mars' partnership with B&G Foods lets consumers experience the delicious and satisfying taste of Snickers in a completely new way with Snickers Shakers seasoning blend.