Hitejinro says it is fast catching up with South Korea's leading brewer, Oriental Brewery (OB), with the soaring sales of its lager beer, Terra, at restaurants, bars, and nightclubs.
OB, owned by the world's largest brewer Anheuser-Busch InBev (AB InBev), unseated Hitejinro as the leading brewer in 2012 and has been maintained the top spot.
Terra sales increased 11 percent year-on-year in 2022 to more than 1 billion 330-milliliter bottles for the first time after the lifting of coronavirus social distancing measures in South Korea.
This is an 86 percent jump in sales volume compared to the first year Terra was introduced.
Sales of Terra at restaurants and bars increased 33 percent year-on-year and jumped 85 percent at pubs and clubs in 2022.
A Hitejinro official admitted that they are still behind OB but insisted they are catching up fast.
ost."
According to market research firm Nielsen Korea, OB's Cass beer topped the domestic beer market with a 43 percent share as of January this year, while Terra took up 18.6 percent.


Dollar Slides to Five-Week Low as Asian Stocks Struggle and Markets Bet on Fed Rate Cut
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum
Japan’s Service Sector Sustains Growth Momentum in November
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
BOJ Faces Pressure for Clarity, but Neutral Rate Estimates Likely to Stay Vague
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals
Michael Dell Pledges $6.25 Billion to Boost Children’s Investment Accounts Under Trump Initiative
Disaster or digital spectacle? The dangers of using floods to create social media content
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Amazon Italy Pays €180M in Compensation as Delivery Staff Probe Ends
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 



