Hitejinro says it is fast catching up with South Korea's leading brewer, Oriental Brewery (OB), with the soaring sales of its lager beer, Terra, at restaurants, bars, and nightclubs.
OB, owned by the world's largest brewer Anheuser-Busch InBev (AB InBev), unseated Hitejinro as the leading brewer in 2012 and has been maintained the top spot.
Terra sales increased 11 percent year-on-year in 2022 to more than 1 billion 330-milliliter bottles for the first time after the lifting of coronavirus social distancing measures in South Korea.
This is an 86 percent jump in sales volume compared to the first year Terra was introduced.
Sales of Terra at restaurants and bars increased 33 percent year-on-year and jumped 85 percent at pubs and clubs in 2022.
A Hitejinro official admitted that they are still behind OB but insisted they are catching up fast.
ost."
According to market research firm Nielsen Korea, OB's Cass beer topped the domestic beer market with a 43 percent share as of January this year, while Terra took up 18.6 percent.


Moore Threads Unveils New GPUs, Fuels Optimism Around China’s AI Chip Ambitions
UK Economy Grows 0.1% in Q3 2025 as Outlook Remains Fragile
Youth are charting new freshwater futures by learning from the water on the water
Warner Bros Discovery Weighs Amended Paramount Skydance Bid as Netflix Takeover Battle Intensifies
The Beauty Beneath the Expressway: A Journey from Self to Service
South Korean Court Clears Korea Zinc’s $7.4 Billion U.S. Smelter Project, Shares Surge
Niigata Set to Approve Restart of Japan’s Largest Nuclear Power Plant in Major Energy Shift
BP Nears $10 Billion Castrol Stake Sale to Stonepeak
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Why U.S. Coffee Prices Are Staying High Despite Trump’s Tariff Rollbacks
AstraZeneca’s LATIFY Phase III Trial of Ceralasertib Misses Primary Endpoint in Lung Cancer Study
Yes, government influences wages – but not just in the way you might think
Why financial hardship is more likely if you’re disabled or sick
Can your cat recognise you by scent? New study shows it’s likely
Why have so few atrocities ever been recognised as genocide?
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Sanofi to Acquire Dynavax in $2.2 Billion Deal to Strengthen Vaccines Portfolio 



