Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Thailand Inflation Remains Negative for 10th Straight Month in January 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient 
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains 
Gold and Silver Prices Rebound After Volatile Week Triggered by Fed Nomination 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Hyundai Mobis and Sinclair Broadcast Group Inc. announced their partnership deal to develop a digital broadcasting system for vehicles. They will be introducing an advanced broadcast platform with a next-generation system in North America.
As per Korea Joongang Daily, Hyundai Mobis is now testing the in-vehicle broadcast platform that was created in collaboration with the largest media group in the U.S. The South Korean car parts company will be initiating a pilot project on digital broadcasting in the country, and it will be done together with Sinclair Broadcast Group.
The two companies will offer vehicle infotainment and data transmission systems formed based on ATSC 3.0 broadcasting standard. This is the latest standard, and compared to the previous ones, including the ATSC 1.0, this latest level offers better sound delivery and picture quality. This new standard will provide high resolutions of up to 8K, which is currently the highest resolution available for display panels.
Moreover, with the ATSC 3.0, the digital broadcasting systems of both Hyundai Mobis and Sinclair will have enhanced targeting features of distributing various content or ads to the consumers according to their geographic location. The new standard is also equipped with improved GPS to provide in-vehicle entertainment and emergency information in real-time.
“This collaboration is an important step towards realizing the promise of using ATSC 3.0 to communicate with the millions of vehicles on America’s roads and to greater serve the American public interest,” Sinclair’s president and chief executive officer, Chris Ripley, said in a press release for the initial signing of the memorandum of understanding (MOU) last month.
He added, “By collaborating with Hyundai Mobis, we can make these services seamless for consumers while providing the efficiency and robustness of ATSC 3.0 for service providers.”
Finally, as part of the agreement, Hyundai Mobis will be in charge of developing a system that can send and receive the new broadcasting spectrum in the vehicles' displays. It has already started the trial of the broadcasting system in Baltimore and Washington.
