The Atlanta Braves' march to the World Series boosted its shares on the Nasdaq Stock Market by 19 percent since Oct. 11, the last trading session before the club took a first-round lead in the MLB Playoffs.
The rally helped make the Braves tracking stock one of JohnWallStreet Sports Stock Index's best performers.
The Braves gained 14 percent in October, bolstering the benchmark 40-stock index by 2 percent overall in the month.
The Braves were the best-performing of the index's teams and league components this month, edging Formula One, which went up 12 percent, and World Wrestling Entertainment, which surged 9 percent.
According to Matthew Harrigan, an equity analyst at brokerage The Benchmark Company, there are many indications that the Braves is a well-run team that isn’t fully monetized.
He added that the Braves is "probably one of the top three franchises in baseball."
Harrigan also called the controlling shareholder John Malone and CEO Greg Maffei of Liberty Media, the Braves' owner, as very financially and very competitive on the field.
The World Series tickets for Atlanta are reselling for multiples of what they are in Houston, which indicates a fan base that should boost revenues, even as the Braves don’t benefit financially from ticket resales.
The Braves could also expect a significant jump in revenue with a television contract renewal due in 2028, given its large southeast footprint.
