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Tim Hortons and Canadian pop star Justine Bieber collaborated on French Vanilla-flavored cold brew coffee dubbed Biebs Brew to be launched across the US and Canada starting on June 6
Biebs Brew is made with 100 percent premium Arabica beans and is slowly steeped for 16 hours to enhance the bold and smooth flavor.
Six months after Bieber co-created his own Timbits doughnuts, a line of donut holes.
At the time, the donut-and-coffee chain promised that they had more in the pipeline from their new pop star partner.
Much like with the previous Timbiebs collab, Tim Hortons emphasizes that Bieber was directly involved in the creation of the new Biebs Brew. In a brainstorm with the chain's team, Bieber revealed that he prefers his coffee on ice and also has a slight sweet tooth, including a love of vanilla flavoring. Thus, a drink was born.
According to Bieber, doing a Tim Hortons collab had always been a dream of his, having grown up on Tim Hortons and it's always been something close to my heart."
Bieber shot a brand new promo for his coffee where he explains that this cold brew is "worth the wait," which was a reference to its 16 hours of steeping and how long it took for this second collaboration to come together.
According to Tim Hortons, US consumers may use the Tims app to purchase a $5 Biebs Bundle that includes a large Biebs Brew and a 10-pack of Timbiebs. Additionally, limited amounts of Timbiebs goods, including a beanie, fanny pack, and tote bag, will be available at buy-one, get-one-half-off prices in US stores.
