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Kakao Entertainment Co. launched its own artificial intelligence-based (AI) brand called Helix. This is a service that recommends webtoons and web novels personalized for readers.
Kakao Entertainment introduced Helix Push on Thursday, July 6, and it is able to suggest content to readers by learning reader data. Since the company owns the Helix brand, it will be used for all intellectual property (IP) that will help with learning, enhancing, and expanding human experience.
As per The Korea Economic Daily, Kakao Entertainment will also release other independent AI services under the Helix brand, and the Helix Push is the first. This will be available on the Kakao Page as soon as the release.
Helix Push works by learning each user's viewing, buying, and page-visiting habits then it will recommend some content to the reader based on the data it collected. Kakao Entertainment will also apply this service to its global reading platforms - Tapas and Radish - plus locally on Kakao Webtoon.
The new AI label Kakao Corporation’s entertainment business unit is the first of its kind in the industry and it was created as the company is attempting to set up and expand its AI lineup across its businesses beyond films, music, and webtoons, Pulse News reported.
"We are researching the many aspects of AI technology that connect creators, readers, artists, and users within the platform," Kim Ki Beom, Kakao Entertainment’s chief technology officer, said. "We will introduce diverse services using AI technology to deliver new enjoyment to users and expanded value and meaning to creators and artists."
The CTO further told Maeil Business Newspaper, “We came to launch Helix after thinking about how we can maximize the fun aspects of various contents and deliver them to the users. We created Helix to take the lead through AI, given that Kakao Entertainment is engaged in information technology in the entertainment realm.”
Meanwhile, Kakao Entertainment’s Helix AI brand’s acronym stands for “Humanity Experience Learning Improvement eXpansion.”
Photo by: Kakao Entertainment Newsroom
