Kia's sales soar 19% in March due to SUV demand

Kia Corp. sold 251,362 vehicles in March, up 19 percent from the 231,543 units a year ago, due to robust SUV demand.

Overseas sales increased 11 percent on-year to 200,351 units due to the low base effect caused by the COVID-19 pandemic, while Domestic sales reached 51,011 units last month, nearly the same level from a year earlier.

The compact SUV Sportage was Kia's bestselling model with 29,505 units sold in the global market.

Kia aims to boost sales by 12 percent from 2.6 million units last year to 2.92 million vehicles this year.