Korean Netizens Threaten To Boycott Adidas Over Collaboration With Controversial Girl Group

Korean netizens threatened to boycott Adidas after the brand collaborated with the controversial girl group QWER. The backlash followed comments by QWER member Siyeon on marriage and procreation, which sparked widespread criticism.

Adidas Faces Boycott Threat After Controversial Comments by QWER's Siyeon on Marriage and Procreation

The social media video (via Koreaboo), featuring QWER members touring an Adidas store and showcasing the brand's merchandise, has not been well-received. The partnership has not only sparked debate but also triggered a strong call for a complete boycott of the brand. This public outcry for a boycott highlights the gravity of the situation and the potential consequences for the brand.

Siyeon, a member of the female group QWER, has become a central figure in the controversy. Her recent comments on matrimony and childbearing have stirred up significant debate.

Siyeon, has stirred up a storm with her recent comments on marriage and procreation. In response to a question during a broadcast, she stated, " Humans are born to reproduce. It is our duty to reproduce." She further emphasized, "We get married to fulfill that duty of reproduction." These remarks have sparked much discussion, particularly on the sensitive issue of birth rates in Korea, making the audience feel more involved in the controversy.

Adidas Faces Backlash as Promotional Video With QWER Garners Criticism and Boycott Calls on TheQoo

The promotional video has 37,500 views and 370 comments on the popular forum TheQoo and has become a lightning rod for controversy. The online community's discontent and disillusionment with Adidas due to the brand's partnership with a group embroiled in controversy is palpable. The scale of the backlash is a testament to the depth of feeling among fans and observers.

• “I won’t buy Adidas anymore.”

• “Not even worth boycotting Adidas for them. It’s probably just a one-time thing anyway.”

• “QWER is making it big, huh? Hwaiting.”

• “Is Adidas becoming a brand that mistreats women, too?”

• “Hmm…”

• “Don’t women buy Adidas?”

• “Adidas’s brand reputation about to go down the drain…”

• “…? Why them out of all the idols they could’ve used?”

• “Some of you in the comments reek of jealousy and it’s disgusting. LMAO.”

• “Looks like Korea is also seeing the rise of celebrities with shady backgrounds.”

• “It’s not like they committed any crimes. Why are people bashing them so much?”

• “Their reputation is tanking.”

• “Is the second one from the right Chodan? She’s really pretty.”

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