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Genesis BBQ, one of South Korea's top fried chicken chains, has successfully entered the U.S. market, now ranking among the top three fastest-growing Korean franchises. Celebrating its first store in Michigan, the brand's rapid growth reflects its ambitious global expansion strategy.
As of April this year, Genesis BBQ has over 250 stores in 24 U.S. states now, and as it continues to expand there, Korea Joongang Daily reported that the company launched another store, and this time it is in Troy, Michigan. This branch was built in a spacious area that offers the store 277.6 square meters of floor space.
This is the first Genesis BBQ restaurant in the state of Michigan, and it is strategically located in close proximity to a university and a shopping center. Thus, the brand is now expected to draw in lots of customers. The store was officially inaugurated on Wednesday this week.
"The opening of our first store in Michigan serves as a significant milestone in BBQ's remarkable growth trajectory," Genesis BBQ's chairman Yoon Hong Geun, said in a statement. "Our aim is to establish 50,000 branches globally, including in the North American market."
Genesis BBQ has more than 700 restaurants around the world, with a presence in 57 countries that, include the Philippines, Japan, Canada, Germany, and Panama. As per Aju Business Daily, the company's goal is to open 50,000 affiliated stores worldwide.
Genesis BBQ fried chicken restaurant chain was first introduced in 1985, and in its home ground South Korea, it is viewed as an iconic franchise brand already. Finally, it has more than 1,600 franchise branches in the country and boasts that what sets it apart from favorite foreign restaurants like Popeyes and KFC is the fact that its foods are less oily.
Photo by: Lucas Andrade/Unsplash
