Kraft Heinz, Tesco reach deal to untangle pricing conflict

Kraft Heinz and Tesco have finally reached an agreement to end their row over pricing. This means that the American food company will now ship its products back to the shelves of the British retail company's store outlets in the U.K.

According to Reuters, the new deal will also make Kraft Heinz products available again via Tesco's online store. Since the companies were only able to solve their conflict late last week, the availability of the Kraft Heinz items will be reintroduced in the coming days.

Earlier this month, the maker of Kraft Heinz ketchup and mac & cheese refused to ship more of its products to Tesco stores as the supermarket chain refused to increase its prices due to the surging inflation. The American food firm insisted it needs to raise its prices as the cost of production is increasing, making it hard for them to retain the old prices.

It was reported that with Kraft Heinz pulling out its goods from Tesco, the supermarket apologized to its customers for the unavailability of Heinz items. The supermarket covers more than 27% share of Britain's grocery market, so there are lots of customers who were disappointed about the missing Heinz products on the store shelves.

For its part, Kraft Heinz said it is also struggling to provide good value products amid the surging commodity and production costs. In any case, the goods are now on their way back to Tesco.

"Lorries full of Heinz products including Heinz Tomato Ketchup and Heinz Beanz will hit the road shortly," Tesco and Kraft Heinz confirmed. "Tesco colleagues will ensure shelves are filled again over the coming days and it is great to be back together."

Then again, BBC News reported Tesco refused to disclose if the products will be sold at higher prices as per its new agreement with the American food manufacturer. Meanwhile, Kraft Heinz wants to implement a 30% increase so it can continue to supply its products, but Tesco does not want to accept the new pricing.

The company said last month that its ketchup, baked beans, and tomato soup were among the items that have become more expensive to produce, so these were among the missing items at Tesco, but now that the conflict is over, they will be back in no time.