Let’s Play: High School Makeover Challenge

NEW YORK, May 15, 2017 -- School is almost out, the temperature is rising, and all your kid wants to do is sit inside. Sound familiar? A recent survey* suggests that screen time doubles from the weekday to weekend, while active play increases by only an hour. These “Wired Warriors” are simply spending too much time in front of their screens. Recently, Terra Wellington teamed with Dr Pepper Snapple Group (DPS) and YourUpdate.TV to help spread the word about Let’s Play, the national initiative to make active play a daily priority for kids.

Let’s Play, powered by DPS and in partnership with national nonprofits KaBOOM! and Good Sports, provides kids and families with the tools, places and inspiration they need to play every day. Contests and grants for everything from sports equipment to playground construction are open year round.

From now through June 5, high schools around the country have a chance to win a $100,000 grant from DPS and Good Sports to completely revamp their school’s athletic department. Simply make and submit a video with the theme of ‘Because of Sports.’ at LetsPlay.com. Let us know what sports mean to you and what your school needs to make daily active play a reality.

Start putting those videos together now! The submission portal will be open until June 5. The top 20 finalists will be announced in June and the grand prize will be awarded just in time for the new school year in September.

Have a great summer and don’t forget to play!

For more information, please visit LetsPlay.com.

*Dr Pepper Snapple Group commissioned a 10-minute, online survey among a nationally-representative sample of tweens and parents of school-aged children (N=1005) to understand the perceptions and realities about active play (April 2017).

About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE:DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have seven of the top 10 non-cola soft drinks, and nine of our 10 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Bai, Canada Dry, Clamato, Crush, Hawaiian Punch, IBC, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com.

About Good Sports
Good Sports gives all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need. Since 2003, Good Sports has provided more than $20 million worth of equipment to more 3,200 youth programs, impacting over FOUR MILLION kids. Good Sports has also been awarded a coveted 4-star rating from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency and accountability, for three years in a row; is a Better Business Bureau Wise Giving Alliance accredited charity; and is listed on Social Impact Exchange’s S&I 100, an index of top American nonprofits creating meaningful social impact. For more information on how you can support Good Sports, please visit http://www.goodsports.org/.  

About YourUpdateTV
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

Michael O’Donnell
D S Simon Media
212-736-2727
[email protected]