Trip.com Shares Rise as Q2 Earnings Beat Estimates 
SoftBank Shares Plunge 11% After OpenAI Rules Out 2026 IPO 
US Court Approves airBaltic Chapter 11 Restructuring 
LVMH-Hermès Dispute Deepens Over Secret 2002 Share Deal 
SK Hynix, Intel Discuss U.S. Memory Chip Production Deal 
Volvo Cars Plans 13 New Models by 2030 to Boost Sales 
Databricks to Invest $350 Million in Singapore AI Expansion 
American Airlines Eyes Capacity Cuts as High Fuel Prices Persist 
Berkshire Hathaway Eyes Bigger Stakes in Japan’s Top Trading Houses 
Hyundai Delays In-House ADAS, Turns to Nvidia 
Samsung Heavy Wins $1.22 Billion LNG Carrier and Tanker Deal 
Qualcomm Gains on $60B Amazon AI Chip Deal 
Allegro Raises 2026 Outlook as International GMV Surges 
Syngenta Files for Hong Kong IPO, Eyes $5 Billion Raise 
Ex-Google DeepMind Researcher Warns AI Could Pose Existential Threat 
Cathie Wood Backs AI Slowdown as Safety Concerns Grow 
Add as a preferred source on Google
Levi's has reimagined its iconic fits with a touch of Japanese craftsmanship for the upcoming Spring/Summer 2024 season. Under the "Made in Japan" banner, the brand introduces a collection celebrating the artistry of selvedge denim sourced from the esteemed Kaihara Denim Mill in Hiroshima.
Elevating Denim Craftsmanship
The Spring/Summer 2024 lineup showcases Levi's mastery in denim production, featuring intricate finishes and colored embroidery. The collection highlights the fusion of traditional Japanese techniques with modern design elements, creating pieces that reflect a unique blend of heritage and innovation.
Classic Fits with a Modern Twist
Hypebeast reported that the reimagined 1980s 501 jeans, the versatile 505 Regular Fit, and the contemporary 511, 512, and 502 models are among the standout pieces. Levi's flagship 501 jeans boast distinctive details like the "Atlas" patch and intricate stitching, while the 505 Regular Fit comes adorned with tonal embroidered patches.
The "Made in Japan" Classic Type II and III jackets make a statement with their dark, moody wash and intricate embroidery. Each jacket is designed to offer a unique style perspective, blending classic Levi's aesthetics with a touch of Japanese artistry for a modern appeal.
Premium Craftsmanship in Every Detail
Every piece in the collection features the signature "Made in Japan" backpatch an inner flag-inspired label, and a hidden indigo tab. These premium details reflect Levi's commitment to quality and craftsmanship, ensuring each garment tells a story of heritage and excellence.
Availability and Market Performance
Levi's Spring/Summer 2024 "Made in Japan" collection is now available online and at select stores.
Meanwhile, The brand's shares have seen a positive trend, with a notable +14% return over the past month, outperforming the Zacks S&P 500 composite's +4.7% change, according to Yahoo. The Zacks Retail - Apparel and Shoes industry, to which Levi Strauss belongs, has also shown a strong performance, gaining 12.3% during this period.
Photo: Levi's Press Room
