Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Levi's has reimagined its iconic fits with a touch of Japanese craftsmanship for the upcoming Spring/Summer 2024 season. Under the "Made in Japan" banner, the brand introduces a collection celebrating the artistry of selvedge denim sourced from the esteemed Kaihara Denim Mill in Hiroshima.
Elevating Denim Craftsmanship
The Spring/Summer 2024 lineup showcases Levi's mastery in denim production, featuring intricate finishes and colored embroidery. The collection highlights the fusion of traditional Japanese techniques with modern design elements, creating pieces that reflect a unique blend of heritage and innovation.
Classic Fits with a Modern Twist
Hypebeast reported that the reimagined 1980s 501 jeans, the versatile 505 Regular Fit, and the contemporary 511, 512, and 502 models are among the standout pieces. Levi's flagship 501 jeans boast distinctive details like the "Atlas" patch and intricate stitching, while the 505 Regular Fit comes adorned with tonal embroidered patches.
The "Made in Japan" Classic Type II and III jackets make a statement with their dark, moody wash and intricate embroidery. Each jacket is designed to offer a unique style perspective, blending classic Levi's aesthetics with a touch of Japanese artistry for a modern appeal.
Premium Craftsmanship in Every Detail
Every piece in the collection features the signature "Made in Japan" backpatch an inner flag-inspired label, and a hidden indigo tab. These premium details reflect Levi's commitment to quality and craftsmanship, ensuring each garment tells a story of heritage and excellence.
Availability and Market Performance
Levi's Spring/Summer 2024 "Made in Japan" collection is now available online and at select stores.
Meanwhile, The brand's shares have seen a positive trend, with a notable +14% return over the past month, outperforming the Zacks S&P 500 composite's +4.7% change, according to Yahoo. The Zacks Retail - Apparel and Shoes industry, to which Levi Strauss belongs, has also shown a strong performance, gaining 12.3% during this period.
Photo: Levi's Press Room
