Levi's Unveils Spring/Summer 2024 'Made in Japan' Collection

Levi's has reimagined its iconic fits with a touch of Japanese craftsmanship for the upcoming Spring/Summer 2024 season. Under the "Made in Japan" banner, the brand introduces a collection celebrating the artistry of selvedge denim sourced from the esteemed Kaihara Denim Mill in Hiroshima.

Elevating Denim Craftsmanship

The Spring/Summer 2024 lineup showcases Levi's mastery in denim production, featuring intricate finishes and colored embroidery. The collection highlights the fusion of traditional Japanese techniques with modern design elements, creating pieces that reflect a unique blend of heritage and innovation.

Classic Fits with a Modern Twist

Hypebeast reported that the reimagined 1980s 501 jeans, the versatile 505 Regular Fit, and the contemporary 511, 512, and 502 models are among the standout pieces. Levi's flagship 501 jeans boast distinctive details like the "Atlas" patch and intricate stitching, while the 505 Regular Fit comes adorned with tonal embroidered patches.

The "Made in Japan" Classic Type II and III jackets make a statement with their dark, moody wash and intricate embroidery. Each jacket is designed to offer a unique style perspective, blending classic Levi's aesthetics with a touch of Japanese artistry for a modern appeal.

Premium Craftsmanship in Every Detail

Every piece in the collection features the signature "Made in Japan" backpatch an inner flag-inspired label, and a hidden indigo tab. These premium details reflect Levi's commitment to quality and craftsmanship, ensuring each garment tells a story of heritage and excellence.

Availability and Market Performance

Levi's Spring/Summer 2024 "Made in Japan" collection is now available online and at select stores.

Meanwhile, The brand's shares have seen a positive trend, with a notable +14% return over the past month, outperforming the Zacks S&P 500 composite's +4.7% change, according to Yahoo. The Zacks Retail - Apparel and Shoes industry, to which Levi Strauss belongs, has also shown a strong performance, gaining 12.3% during this period.

Photo: Levi's Press Room