U.S. Dollar Slips Near Two-Month Low as Markets Await Key Jobs Data and Central Bank Decisions 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
Silver Prices Hit Record High as Safe-Haven Demand Surges Amid U.S. Economic Uncertainty 
Singapore Growth Outlook Brightens for 2025 as Economists Flag AI and Geopolitical Risks 
RBA Unlikely to Cut Interest Rates in 2026 as Inflation Pressures Persist, Says Westpac 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Asian Stocks Edge Higher as Tech Recovers, U.S. Economic Uncertainty Caps Gains 
Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
Australian Consumer Sentiment Slumps in Early December as Inflation Fears Resurface 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking. 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push 
Los Angeles Lakers and Bibigo inked a multi-year partnership deal worth $100 million. It was announced that the Korean food company’s logo will be appearing on the NBA team’s jerseys starting in the 2021-2022 basketball game season.
Fox Business reported that this is the Lakers’ first-ever international partner, and aside from the patch on the uniforms, the team will also add Bibigo in its courtside branding, digital fan, and social media campaigns. The team-up agreement was announced by the two sides earlier this week.
“The Lakers are thrilled for the opportunity to partner with Bibigo as our first-ever global marketing partner,” Tim Harris, Lakers’ president of business operations, said in a press release. “As Korea’s leading food brand, Bibigo is always looking for opportunities to innovate and expand their brand, and the Lakers are excited to help them to not only expand their global recognition but to provide the opportunity to reach new fans.”
On the other hand, Wookho Kyeong, CJ ChielJedang’s chief marketing officer, added that they are looking forward to the opportunities to reach out to more consumers globally, as well as boost the value of their brand through Lakers. Bibigo is a global strategic brand of CJ CheilJedang.
— Los Angeles Lakers (@Lakers) September 21, 2021
According to the Los Angeles Times, Bibigo and the Lakers signed a five-year contract worth more than $100 million. The terms have not been publicly disclosed yet as of the moment, so the sources who provided the information could not be named.
It was further reported that usually, the NBA jersey patch deals are sold for an average price ranging from $7 million to $10 million per year. However, the exact terms between Bibigo and the Lakers may be different. Furthermore, it was said that the Korean brand’s logo patch would also be featured on G-League’s South Bay Lakers team and the Lakers 2K gaming team.
At any rate, the Bibigo logo patch will be stitched into the Lakers’ NBA jerseys and will be prominently placed on the front left shoulder facing the Nike emblem. The team will start wearing their new jerseys in their pre-season game against the Brooklyn Nets on Oct. 3 at the STAPLES Center.
