Lotte Mart Reinvents Its Gandaria Outlet, Relaunches as Street Food Specialty Store in Indonesia

Lotte Mart has remodeled its store in Gandaria City, Jakarta, and has relaunched as a specialty grocery store specializing in Korean street food.

The overhauled Lotte Mart store adapted the grocery-centric model to transform the establishment into a place mainly catering to customers who like K-food. This comes as the demand for various Korean street fares and other food grows steadily in overseas markets, including Indonesia.

First Overseas Specialty Store

According to The Korea Economic Daily, the remodeled Gandaria store has become Lotte Mart's first specialized grocery store outside South Korea. The hypermarket unit of the Lotte Group announced that it has finally re-opened the store on Sunday, Jan. 28.

The store was rebranded and is now called the "Grand Grocery." A large portion of the store is dedicated to food items, and with 90% coverage, customers have given the store positive feedback. It was added that Lotte Mart aims to duplicate its local success in the international market.

Exclusive Features to Visit at the Store

Aside from groceries, customers will find a live cooking area in the remodeled Lotte Mart Gandaria branch. It is called the Yorihada Kitchen, and there is also an in-house bakery stall called Pungimosso, which will sell pizza and other baked goodies, Korea Joongang Daily reported.

Lotte Mart hopes this will be an added attraction for more store visits. At the live cooking space, customers will see demonstrations for cooking or preparing popular Korean dishes such as Tteokbokki and Gimbap. Meanwhile, the store has undergone renovation in three months and is now fully open to the public.

An official at Lotte Mart explained the reason for the store's remodeling move: "This strategy reflects the increasing demand for K-Food among the affluent middle class and Generation MZ."

Photo by: LERK/Wikimedia Commons(CC BY-SA 4.0)