Lululemon to rival Nike, Adidas, New Balance in footwear industry

Popular athletic apparel brand Lululemon will enter the footwear industry starting March 22 with Blissfeel, its first-ever running shoe, which will cost $148 each and come in 10 colors.

The sneakers will be available online and in select stores across North America, in addition to other select markets.

Lululemon, a favorite when it comes to leggings, says Blissfeel is engineered with an upper that supports movement and an energy-filled underfoot foam cushioning technology, which together would make miles of running feel effortless and blissful.

Three other styles dubbed Chargefeel, Strongfeel, and Restfeel will be launched in the coming months.

Lululemon’s sneakers give the brand even more value in the athleisure market as it competes against the likes of Nike, Adidas, and New Balance.

Lululemon is also preparing to launch a line of men’s footwear in 2023.