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For the first time in two years, M&M’s is releasing a new flavor—Peanut Butter & Jelly. The latest addition combines a creamy peanut butter center with a berry-flavored coating, evoking the nostalgia of a classic PB&J sandwich. The new flavor hits shelves in December.
M&M’s Peanut Butter & Jelly Flavor Arrives This December, Combining Peanut Butter with a Berry Twist
M&M's is a classic candy staple, and for the first time in two years, the brand is introducing a new flavor that taps into childhood nostalgia. Starting in December, M&M's Peanut Butter & Jelly will debut in the candy aisle, joining other members of the company's peanut butter portfolio, such as Peanut Butter, Peanut Butter Minis, and Peanut Butter Mega.
Mars, the parent company of M&M's, describes the new PB&J flavor as having a unique twist. Like its predecessors, it boasts 'just the right amount of peanut butter punch' in its smooth center. However, this latest version will feature a berry-flavored coating that aims to evoke the comforting taste of a peanut butter and jelly sandwich. This flavor combination will pique your interest.
"Peanut butter M&M's have always been a fan favorite, so we're excited to double down on that excitement — with a twist," said Gabrielle Wesley, chief marketing officer of Mars Wrigley North America. "Our new M&M's Peanut Butter & Jelly brings a beloved cross-generational snack to life in a bite-sized treat that’s perfect for sharing."
M&M's Peanut Butter & Jelly Flavor Will Be Available in Multiple Sizes for Easy Sharing
The new flavor will be available in various sizes, catering to different needs and occasions: a 1.63-oz single size, a 2.83-oz share size, and an 8.6-oz resealable sharing-size stand-up pouch. This variety ensures you can enjoy your favorite M&M's Peanut Butter & Jelly in a size that's just right for you. It will be sold at retailers nationwide and on MMS.com.
Longtime candy enthusiasts may remember that this isn't M&M's first venture into the world of peanut butter and jelly flavors. 2009, Mars introduced Strawberried Peanut Butter M&M's, though their run was short-lived.
Beyond the peanut butter collection, M&M continues to offer a wide variety of flavors on its website, catering to different tastes and preferences. From pumpkin pie to crunchy cookies, peanuts, caramel cold bread, caramel, almonds, and pretzels, there's something for everyone to get excited about.
