Macy's, Gap Collaborate to Launch New Exclusive Apparel Line

Macy’s department store chain announced it rolled out a new apparel line in partnership with Gap Inc. They will sell a new collection of sleepwear, underwear, loungewear, and other intimate pieces designed for both men and women.

The items will all be under Gap’s branding, and these will only be available at Macy’s store outlets. The creation of the new apparel line is said to be the first-ever partnership deal between Gap Inc. and Macy’s Inc.

The world-famous department store brand already started selling the Gap-branded sleepwear and intimates. The companies did not say if they will expand their exclusive collaboration to include other categories such as accessories, tops, and more. It was suggested that Macy’s and Gap may sign more deals depending on how their initial team-up turns out.

Starting this week, customers will find Gap products on the shelves of select Macy’s stores across the United States. The prices will range from $12.50 to $79.95, and shoppers may also check out Macys.com, Macy’s mobile app, and Gap.com to buy the items.

“Macy’s is excited to partner with such an iconic brand like Gap,” Macy’s vice president of merchandising active, basic, outdoor, Rachel Leinwand, said in a press release. “This collection is a great addition to our men’s and women's basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”

Gap Inc. president of B2B (business to business) and International Commerce, Adrienne Gernand, further commented, “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach. This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.”

Photo by: Nick Sarvari/Unsplash