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OldTown White Coffee, Malaysia's famed halal coffee chain, is expanding its global footprint with the inauguration of its first Philippine outlet in SM City Grand Central, Caloocan City, marking another milestone in the brand's international growth strategy.
The Malaysian coffee chain chose SM City Grand Central in Caloocan City to launch its presence in the Philippines. A second Old Town White Coffee location in Metro Manila has not yet been publicly revealed.
But OldTown White Coffee, known as a halal coffee, would intensify expansion at home this year, planning to target Malaysia's northern and eastern urban areas with 50 additional locations. In 2018, the brand pushed its growth in the international market by opening a concept store at Suntec City Mall, Singapore.
Founded in Malaysia in 1999, OldTown White Coffee has grown to 200 branches in Malaysia and neighboring countries, including Singapore, Indonesia, Australia, the Philippines, and China.
OldTown White Coffee is revolutionizing the traditional Malaysian coffee industry, offering customers an exciting range of authentic Malaysian flavors. The brand strives to bring its signature flavors to customers worldwide through its expanding network of international stores and online ordering system.
At OldTown White Coffee, customers can be sure to enjoy a freshly brewed cup of coffee in an inviting and comfortable atmosphere while experiencing Malaysia's unique culture and flavors.
Old Town White Coffee is well-known for its three-bean blend, which combines the sumptuous aroma of Liberica, the roasted flavor of Robusta, and the sweet and nutty undertones of Arabica.
The chain's signature menu includes its signature white coffee and other beverages like tea, smoothies, floats, and oat milk drinks. It also serves Ipoh Chicken Hor Fun and Hainanese Chicken Chops, as well as other Malaysian dishes, sandwiches, soup, noodles, and chicken rice dinners, which are among the most popular items on Old Town White Coffee's Malaysia menu.
Photo: Cas Holmes/Unsplash
