Manchester United have named US IT services firm DXC Technology as their new shirt sleeve sponsor for its men’s, women’s, and youth teams, replacing household manufacturing company Kohler.
DXC will also be the football club's official digital transformation partner, taking control of its digital presence, including its official website, media platforms, and applications.
The club's business operations will also utilize the analytics tools from DXC.
The club's operations both on and off the pitch will be modernized by the two parties' long-term technical roadmap.
The arrangement's length and conditions weren't disclosed by United, although its last sleeve sponsorship deal with Kohler was for US$23.84 million per season.
