Manchester United have named US IT services firm DXC Technology as their new shirt sleeve sponsor for its men’s, women’s, and youth teams, replacing household manufacturing company Kohler.
DXC will also be the football club's official digital transformation partner, taking control of its digital presence, including its official website, media platforms, and applications.
The club's business operations will also utilize the analytics tools from DXC.
The club's operations both on and off the pitch will be modernized by the two parties' long-term technical roadmap.
The arrangement's length and conditions weren't disclosed by United, although its last sleeve sponsorship deal with Kohler was for US$23.84 million per season.


Sandisk Stock Soars After Blowout Earnings and AI-Driven Outlook
How did sport become so popular? The ancient history of a modern obsession
Wall Street Slides as Warsh Fed Nomination, Hot Inflation, and Precious Metals Rout Shake Markets
South Korea Exports Surge in January on AI Chip Demand, Marking Fastest Growth in 4.5 Years
NVIDIA, Microsoft, and Amazon Eye Massive OpenAI Investment Amid $100B Funding Push
Saks Global to End Saks on Amazon Partnership Amid Bankruptcy Restructuring
Asian Currencies Trade Flat as Dollar Retreats After Fed Decision
Apple Forecasts Strong Revenue Growth as iPhone Demand Surges in China and India
Trump's Transgender Sports Ban Faces Enforcement Challenges
Pentagon and Anthropic Clash Over AI Safeguards in National Security Use
Using the Economic Calendar to Reduce Surprise Driven Losses in Forex
NBA Returns to China with Alibaba Partnership and Historic Macau Games
Dollar Struggles as Policy Uncertainty Weighs on Markets Despite Official Support
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case
Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 



