Mark Zuckerberg Doesnt Run His Facebook Profile, A PR Team Does

Mark Zuckerberg is one of the most prolific billionaires in the U.S. largely thanks to his activities on Facebook. Having his own Facebook profile has given the social media figure the appearance of accessibility. However, it turns out that this isn’t exactly the case since Zuckerberg’s profile is actually being managed by a team of tech professionals to sculpt his image to perfection.

As Bloomberg points out, the general impression that the public has about Zuckerberg was derived from Jesse Eisenberg’s intense portrayal of him in the movie “The Social Network.” In the movie, the world saw a young up and coming billionaire who had problems with social interactions and a rather overbearing personality.

Since then, the Facebook founder has made an effort to change people’s perception of him, even going so far as to speak to huge crowds and allowing for some Q&A action. However, his main line to the bigger public consciousness and vice versa is his Facebook profile, which churns out updates on both his business and personal life on a regular basis.

As it turns out, not every post, comment, and activity on the profile are handled by Zuckerberg himself. He has a team of social media professionals helping him out in order to make sure that he maintains a perfectly manicured persona. So for anyone who wonders how the tech figure can post such perfect photos or replies, it’s not just because he built the platform.

Naturally, Zuckerberg isn’t the only Facebook executive who benefits from having lackeys worked on their social media profile for them. Other bigwigs at the tech company are also having their accounts handled by employees, including the COO of Facebook, Sheryl Sandberg, CNET reports.

So the next time that one of the top dogs at Facebook posts something through their official profile, it’s worth considering that perhaps it didn’t really come from them. Maybe it came from a staff member working in a cubicle and holding a memo.