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Mattel, an American toy manufacturing and entertainment company announced this week that it will bring back its “Barney” franchise through a relaunch of the brand. The El Segundo, California-based toymaker said the plan includes the reintroduction of the franchise’s retail merchandise and entertainment content.
Mattel confirmed on Monday, Feb. 13, that the beloved purple dinosaur character called Barney is coming back soon. The company said that fans of the franchise will see a "comprehensive revitalization" when it makes its comeback in the entertainment and retail fields.
As per Fox Business, people can expect various Barney content on television, YouTube, films, and music scene once Mattel starts the activities related to the character. Children will especially be happy to see Barney again in animated series that will definitely be filled with music and adventures that will teach them about love, encouragement, and positivity.
The animation may take a bit of time to return and the company said the target for this is in 2024. For the creation of this series, Mattel Television is teaming up with Corus Entertainment’s Nelvana, a producer and distributor of children’s content.
It will be released worldwide and brand-new stories await the viewers next year. The executive producers are Mattel Television’s Fred Soulie and Christopher Keenan and Nelvana’s Pam Westman, Colin Bohm, and Doug Murphy.
Moreover, Barney-related products such as toys, clothing, books, and other items for children are set to be released. There will be accessories and apparel line for adults as well.
“Barney’s message of love and kindness has stood the test of time,” Mattel’s chief franchise officer and global head of consumer products, Josh Silverman, said in a press release. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”
