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McDonald's is merging fast food and streetwear by partnering with London’s Palace Skateboards to launch a limited-edition collection. As a highlight of the fast-food giant’s ongoing "As Featured In Meal" event, this unique collaboration features 15 unisex items, including hoodies, t-shirts, and skateboard decks. It's fashion meets fries, available through Palace's online store via a McNugget box QR code.
Through this partnership with the London-based skateboarding and clothing brand, McDonald's is again venturing into the streetwear market. The deal allowed the restaurant brand to release a line of limited edition clothing pieces with the Palace brand that was established in 2009.
Palace Skateboards' teamed up with McDonald's, will give fans and customers new items to collect. The collaboration will offer a capsule collection with 15 unisex products with sizes from small to XXL.
The companies released the first drop of McDonald's X Palace collaborative collection this week, now available at Palace's online store. Esquire reported that customers may buy the merchandise by accessing the site through a QR code found on the boxes of McNugggets purchased in stores. The items will be on sale until stocks last.
The limited-edition collection includes t-shirts and hoodies featuring McDonald's official red and yellow colors. One of the favorite items in the collection is a graphic t-shirt that imagines a dual-branded restaurant sign with words that read "100% I've never had a bad McDonald's."
The McDonald's x Palace offering also includes three skateboard decks. These are special-edition skater items that represent the skateboarding firm. The skateboard is arriving later as part of the second drop scheduled for Aug. 25.
GQ reported that the collection's highlight is the hoodie designed with both McDonald's and Palace brands. Meanwhile, the new McDonald's collection will be on sale online and at the Palace flagship stores in Tokyo, London, Los Angeles, and New York.
Photo by: Shahbaz Ali/Unsplash
