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McDonald’s is set to add Krispy Kreme donuts to its menu board in more than 160 restaurant outlets in Kentucky. The sweet treat will only be available across Louisville, Lexington, and nearby areas for a limited time.
As per CNBC, the addition of Krispy Kreme donuts in Kentucky locations of McDonald’s is part of a larger test that is meant to evaluate customer demand and learn how a larger-scale launch would affect restaurant operations. The donuts will be offered all day long, and customers can also order them via drive-thru, for delivery, and the McDonald’s app.
In the earlier test run, the fast-food chain did not allow customers to order the donuts for delivery so there is a bit of change in this latest test which is an expansion of the company’s initial trial in the area where only nine restaurants in Louisville sold the donuts.
Now, starting March 21, customers in select 160 McDonald’s stores in Kentucky will be able to buy Krispy Kreme’s original glazed, chocolate cream-filled, and chocolate iced with sprinkles donuts. This only shows that the store chain’s first test in October of last year was successful.
“As part of our omnichannel strategy, we are always looking for ways to get our customers more access to the fresh doughnuts they crave through our Delivered Fresh Daily network,” Krispy Kreme said in a press release. “We are thrilled that during this expanded test, our fans will be able to satisfy their sweet tooth at participating McDonald’s locations in the area, all day in-restaurant, at the Drive Thru, via McDelivery, and on the McDonald’s App.”
Krispy Kreme added that the “expanded test will help them learn more about the operational impact on a larger scale as well as explore customer demand.”
