Meta Debuts 'Threads,' Its New Social Media Platform, Aiming to Rival Twitter

Meta Platforms Inc., formerly Facebook, launched its latest product, "Threads," yesterday in an ambitious move to take on Twitter. Designed for real-time online conversations, this new platform presents a striking similarity to Elon Musk's version of Twitter. It enables users to connect with like-minded individuals over common topics.

According to CNN Business, Meta’s new Threads service was created to offer users a space for real-time conversations online. This is a similar function that is similar to Twitter which has been its main selling point. Moreover, observers said the new app has many similarities to Elon Musk’s Twitter platform, from the layout to the product description.

The Threads app first appeared online when Meta started teasing users about a new place on the web where people can chat endlessly. In the teaser, the company especially stressed the app’s potential to connect and build a following with like-minded people who can come together to discuss similar topics or things that interest them.

“We are committed to giving you more control over your audience on Threads – our plan is to work with ActivityPub to provide you the option to stop using Threads and transfer your content to another service,” Meta said in the announcement. “Our vision is that people using compatible apps will be able to follow and interact with people on Threads without having a Threads account, and vice versa, ushering in a new era of diverse and interconnected networks.”

The social media platform further explained, “If you have a public profile on Threads, this means your posts would be accessible from other apps, allowing you to reach new people with no added effort. If you have a private profile, you will be able to approve users on Threads who want to follow you and interact with your content, similar to your experience on Instagram.”

Finally, Meta confirmed that it has rolled out Threads on Wednesday, July 5, and it will be available to users in more than 100 countries. IOS and Android users can download the app from the Apple App Store and Google Play Store to enjoy the new service.

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