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Purchasing 518 BTC at an average price of $118,519 per coin on August 12, 2025, Metaplanet Inc. aggressively increased its Bitcoin holdings; the expense was around $61.4 million. Metaplanet is now the sixth biggest corporate Bitcoin holder worldwide, with an average buy cost of $101,911 per coin, bringing its total holdings to 18,113 BTC valued at approximately $1.85 billion.
Viewing Bitcoin as both a macro hedge and a strategic reserve, the firm under CEO Simon Gerovich follows a price-agnostic, long-term accumulation strategy. Highlighting the accretive influence of the strategy on shareholder value, its own "BTC Yield" measure—growth in Bitcoin per diluted share—reached 26.5% in Q3 2025 and 468.1% year-to-date. Metaplanet is aiming up to 5% of all Bitcoin in circulation—or around 1 million BTC—to generate ¥580 billion ($3.7 billion) to support more purchases.
Metaplanet has quickly grown to over 18,000 BTC in only 13 months from its treasury introduction with less than 200 BTC in July 2024. Backed by major investors including ARK Invest, Pantera Capital, Founders Fund, Kraken, and Galaxy Digital, the Tokyo-listed company's daring accumulation confirms its legacy as "Japan's MicroStrategy" and points to ongoing institutional confidence in Bitcoin's long-term potential.
