Microsoft Invests More In Cloud, Prepares For Future Of Xbox

It’s no secret that the Cloud has had enormous influence in shaping many industries in the digital age. Gone are the days when companies store all of their data in in-house servers and even streaming services are now using the remote storage service. This makes the prospect of a future dominated by Cloud more likely, which is why Microsoft just unveiled a new division specifically intended to address this growing trend, especially with regards to its video game business.

As The Verge notes, Microsoft has been hard at work preparing for its Cloud-based gaming future. It has been acquiring companies that were related to gaming in one way or another and has been making changes to its own video game division. The result is the new Cloud-focused division that will be led by company veteran Kareem Choudhry.

“Phil really wanted a dedicated team focused exclusively on the gaming cloud,” Choudhry told the publication in an interview. “Those were conversations that started happening last summer, and we really started creating the structure of the organization at the end of last year.”

It would appear that one of the main goals of the new division is to offer cloud services to video game developers or publishers for their respective titles. While there are many such services available in the market right now, with Amazon and Google being among the biggest brands, Microsoft’s Azure has built up quite a following too.

In any case, Microsoft appears to have been considering this move since as far back as 2013, CNET notes. At the time, the company unveiled the Xbox One with the promise that gamers can look forward to a future where the power of their consoles will not be the only thing making their games look and perform better. This is essentially what Cloud computing can offer.