St. Paul, Minnesota, April 11, 2018 -- What do Olympic ice hockey and innovation have in common? Product Development and Management Association (PDMA) will host miracle-man Jim Craig during their 2018 Competitive Edge Conference: Disrupting the Disruptors, held at the Swissôtel Chicago this November 3 - 6. Craig, best known as the goaltender behind the 1980 “Miracle on Ice” at the Winter Olympics in Lake Placid, will serve as keynote speaker for the conference, which is expected to draw more than 400 attendees.
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An All-American athlete from Boston University, Craig started every game for the red, white, and blue as coach Herb Brooks led this band of collegians to a stunning upset of the Soviet Union, and a gold medal on the Olympic ice sheet. One of the enduring images of the 1980 Winter Games was of Craig, wrapped in the American flag, searching the stands for his widowed father in order to share the gold-medal-winning victory.
Following the Olympics, Craig played in the NHL for the Atlanta Flames, Boston Bruins, and Minnesota North Stars, before he suffered a career-ending injury. Today, Jim is the president and owner of Gold Medal Strategies, a motivational speaking and training company, traveling across the U.S. inspiring individuals and teams to be the best they can be, and emphasizing that anything is possible when you believe.
PDMA’s Competitive Edge Conference: Disrupting the Disruptors is a unique event experience attracting participants from across the United States and around the world. Product managers, product teams, and innovation executives, from organizations of all sizes, engage with industry thought leaders, academics, and practitioners, from across the product spectrum, to tackle real-world problems.
The content appeals to everyone from lean startups looking to be a disruptor in the market to an established enterprise looking to stay ahead. The event is designed to provide the tools and knowledge necessary to boost any organization’s strategy to address current trends and threats. The PDMA conference is billed as the top global conference focused on end-to-end product development and innovation management, attracting more than 20 percent of its attendees from outside the U.S.
Participants can learn from Jim Craig, and the lineup of product visionaries and disrupting innovators, at the conference. For more information, visit PDMA’s Competitive Edge: Disrupting the Disruptors conference webpage.
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Product Development and Management Association (PDMA) is a community of over 2,000 members whose skills, expertise, and experience, power the most recognized and respected innovative companies in the world. Established in 1976, PDMA is the only organization that focuses management on the unique set of integrated activities involved in the full lifecycle of product development and management, including innovation.
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Jess Myers Product Development and Management Association 651-290-7465 [email protected]


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