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Mom’s Touch & Co., a chicken burger chain that was founded in South Korea, is finally opening its first outlet in Japan. Japanese customers may get their favorite menu from the brand starting in April.
Taking Over McDonald’s Spot
The first Mom’s Touch store in the country is located in Tokyo. According to Pulse News, the restaurant will rise in the exact spot that used to be McDonald’s. The store was said to have operated in that area for 39 long years before it closed down.
The store is set to re-open, but this time, it is under the Mom’s Touch brand. The chicken burger chain plans to use a reservation system and boost its communication with Japanese customers by launching promotions before the opening date.
Store Space in Tokyo
Mom’s Touch explained on Monday, March 11, that opening its first directly managed store in Japan came after the successful pop-up event in Shibuya in October of last year. This will also be the company’s first directly-operated branch outside of Korea. At any rate, the store will sit on around 418 square meters of land. This new Mom’s Touch restaurant will be able to seat 200 customers.
“The location is adjacent to Shibuya Scramble Crossing, with a daily foot traffic of about three million people,” The Korea Economic Daily quoted an official of Mom’s Touch saying in a statement. “It is also strategically positioned in a prime area where Shibuya Station and a large shopping mall are situated and always packed in the vicinity.”
The official added, “Japan’s burger market is worth about 7 trillion won ($5.32 billion). We plan to promote Korean burger’s excellence in Japan while accelerating our efforts to expand our presence in the global market.”
Photo: Mom’s Touch Global Website
