Mondelēz International has sold its gum business in Canada, the US, and Europe to Perfetti Van Melle for $1.35 billion, or 15 times equivalent to the estimated current year EBITDA.
The beverage and snack food company will retain its emerging market gum business across Latin America, Asia, the Middle East, and Africa.
The sale aims to accelerate growth and reinvestment in Mondelēz's core biscuit, chocolate, and baked snacks categories, where it plans to generate 90 percent of revenue.
According to Dirk Van de Put, chairman and CEO of Mondelēz, as they, double on their core snacking categories, they would transition their developed market gum business to a values-led, family-owned company.
The sale covers manufacturing facilities in Rockford, Illinois, and Skarbimierz, Poland, and gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo, and Bubblicious in the US, Canada, and Europe.
It also includes European confectionery brands Cachou Lajaunie, Negro, and La Vosgienne.


Asian Currencies Slide as Indian Rupee Hits Record Low Amid Iran Tensions
OpenAI-Microsoft Deal Sets $38 Billion Revenue-Sharing Cap Ahead of Potential IPO
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
Indian Stock Market Drops as Iran Conflict Fuels Oil Price and Inflation Fears
Why have so few atrocities ever been recognised as genocide?
Ibiden Stock Surges as AI Chip Demand Boosts Profit Outlook
Can your cat recognise you by scent? New study shows it’s likely
Want to cut your energy bills? Here’s how five experts are doing it
US Stock Futures Slip as Trump Rejects Iran Peace Proposal Amid Rising Middle East Tensions
Goldman Sachs Delays Fed Rate Cut Forecast to 2026 Amid Rising Inflation Concerns
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
OCBC Q1 Profit Rises 5% on Strong Wealth Management and Non-Interest Income
Trump Rejects Iran Proposal as Strait of Hormuz Crisis Pushes Oil Prices Higher
China Inflation Jumps as Iran Conflict Drives Energy Costs Higher
Samsung Shares Slide as Labor Talks Intensify Ahead of Planned Strike
GOP Lawmakers Probe Sam Altman and OpenAI Ahead of Potential IPO
Trump Says Iran Ceasefire Near Collapse as Oil Prices Surge 



