The National Football League (NFL) has agreed to make Detroit-based pizza brand Little Caesars its official pizza, taking over from Piazza Hut.
The deal includes social media activations, new products, and promotions.
Little Caesars’ first campaign is set to be revealed ahead of the 2022 NFL season.
The fast-food chain will also gain exclusive marketing rights, as it looks to leverage the NFL’s significant domestic audience, as well as onsite activations at league events.
Renie Anderson, chief revenue officer and executive vice president of NFL partnerships, noted that with a focus on quality and convenience, Little Caesars offers unmatched value for fans.
Meanwhile, with E&J Gallo recently signing a reported $30 million-per-year deal to become the NFL's official wine sponsor, the league is on track to surpass $2 billion in sponsorship revenue for the first time, after surpassing $1.8 billion last year.
