Doodles is a digital collection that originated from characters created by Burnt Toast, a world-renowned artist. It was reported that this NFT collection firm is acquiring Golden Wolf animation studio, which was once nominated for the Emmy Award.

Doodles is buying Golden Wolf as it would like to venture into the development of original narrative content. The said animation studio also worked on the “Rick and Morty” animation series, and with the acquisition deal, the studio’s founder, Ingi Erlingsson, will join the Doodles group.

Doodles NFT firm and Golden Wolf both confirmed the buyout deal on Monday, Jan. 23. It was revealed that prior to the deal, the two companies had already worked together on a project called Doodles2 last year. This was part of the NFT NY that took place in 2022.

While both sides affirmed their merger, they did not divulge any information related to the financial terms or conditions that were agreed upon. As per CoinDesk, the acquisition will be a big help to Doodles as it will allow it to venture into other kinds of content, such as storytelling. On the part of Golden Wolf, the deal will help bring its business to industries beyond animation, like music and fashion.

“We are excited about the prospect of welcoming the Golden Wolf team to Doodles. Web3 is powering a new generation of collecting, fandom, and consumer mindset,” Doodles’ chief executive officer, Julian Holguin, said in a press release. “This investment is a move that advances our strategic priorities of creating world-class content, leveraging technology to incubate new formats, and ultimately, spreading joy to millions around the world.”

Golden Wolf also issued statements via social media after being acquired by Doodles. The company tweeted, “This new partnership opens doors to new opportunities, meaning that we will be exploring work beyond the confines of animation, such as experience design, product, fashion and music. We will also continue building our brand, learning + growing alongside the amazing Doodles team.”