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McDonald's just launched its first NFT featuring its popular McRib menu. The fast-food chain is releasing its non-fungible token to celebrate the 40th anniversary of the McRib sandwich.
McDonald's will be giving away limited-edition non-fungible token collectibles to select customers and fans starting Nov. 1. The date is also special because it will also mark the day when the McRib is returning to some restaurant outlets across the United States.
Restaurant Drive mentioned that the fast-food chain's boneless barbeque sandwich is making a comeback, but it will only be around for a limited time. This is a common schedule for the McRib since the company has not made it a fixed menu item that is present for the whole year.
This is a good strategy because most people crave the McRib more as they are not always available. Thus, when they return, the demand is usually high.
At any rate, with the new McDonald's NFT, customers will have the chance to see their favorite sandwich all year round. This is because the menu has been permanently preserved as a piece of digital McRib NFT memorabilia.
"For the first time in the U.S., McDonald's is creating a limited number of NFTs in celebration of the McRib's 40th anniversary. For those new to the world of NFTs (like us), they are non-fungible tokens – unique pieces of virtual art that can't be duplicated," McDonald's said in a press release. "Our McRib NFTs are digital versions of the fan-favorite sandwich – almost as saucy as the McRib itself– and we are giving them away to a few lucky fans on Twitter beginning Nov. 1."
To enter the sweepstakes and get a chance to be one of the lucky winners of McRib NFT, fans just need to follow McDonald's on Twitter. Their account must be public so more people can see when they retweet the Sweepstakes Invitation between Nov. 1 until Nov. 7.
McDonald's will then pick ten fans on Nov. 12, and they will be receiving the exclusive McRib NFT. This is a valuable collection as the company is only releasing just a handful of this digital collectible.
