Polygon and Salesforce have come together to launch an NFT loyalty rewards system. The San Francisco-headquartered cloud-based software company’s collaboration with a blockchain company is another one of its major investments to improve customer engagement drives using Web3 technologies.

Salesforce, which is also known as a customer relationship management (CRM) software firm, tapped Polygon to create its own NFT-based loyalty program, and this was confirmed by Polygon Labs’ president, Ryan Wyatt, as per Coindesk.

He explained that they would be helping clients of Salesforce with adopting Polygon through the company’s management platform. The setup will allow them to create NFT-based loyalty schemes.

This plan for a loyalty program follows Salesforce’s announcement about the expansion of its client-specific services to have an NFT loyalty program management in its platform. It was noted that loyalty programs could also be beneficial for businesses, so the software company is integrating them into its system.

Based on the data from rewards program provider, Smile.io, loyalty programs encourage customers to return and buy or avail services again. Repeat customers can generate about 40% of the revenue thus, Salesforce is establishing a loyalty rewards system as well.

Companies are using blockchain technologies to boost the engagement of their customers and offer blockchain-based loyalty rewards. For this, Salesforce chose Polygon for its own loyalty program.

“We are excited to share that @salesforce has launched on @0xPolygon!” Wyatt tweeted. “Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.”

Meanwhile, NFT Evening reported that the partnership between Polygon and Salesforce would focus on developing an advanced NFT management platform. The goal is to bring non-fungible token capabilities to Salesforce’s clients while boosting Polygon’s status in the enterprise industry at the same time.

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