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Nissan Motor Co. Ltd. has filed applications for four new trademarks related to the Metaverse and non-fungible tokens (NFTs). These are Web3 trademarks and trial sales in the virtual world for its Nissan brands, Nismo Motorsports, and Infiniti luxury vehicles unit.
As per NFT Gators, Nissan Motor is also planning to launch its own NFT marketplace, a virtual store, and provide various services, including metaverse advertising covering online video, music, artwork, images, audio, sounds, and tickets.
This latest trademark filing also shows that Nissan Motor is planning to dive deeper into the Web3 business and offer items beyond just vehicles. It was reported that on its NFT marketplace and the Metaverse, the company might go beyond the selling of vehicles and offer virtual clothes, toys, trading cards, and advertising services as well.
In any case, Nissan Motor’s trademark filing for NFT and the Metaverse at the United States Patent and Trademark Office (USPTO) was revealed by Michael Kondoudis, a US-based trademark and intellectual property lawyer, via social media post earlier this week.
The filing of trademarks seems to have taken place just a day before Nissan Motor revealed its metaverse-based test project which it called the “Nissan Hype Hub.” This is said to be a virtual store where the standard purchasing process for cars is carried out in immersive metaverse spaces.
CoinTelegraph further reported that the Nissan Hype Lab was launched to review, consult, test drive, and study the process of purchase of Nissan cars while in the virtual world. The company added, “At the same time we will examine the possibility of new sales methods for cars.”
Finally, Nissan Motor is carrying out the trial for the metaverse-based store from March 8 to June 30. Through the platform, customers may visit the virtual store 24 hours a day using only their computers or mobile phones, using their own customizable avatars.
Photo by: Tigran Hambardzumyan/Unsplash
