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Naver Cloud Set to Challenge Chrome with Whale Browser Global Launch in 2024

Naver Cloud's Whale Browser poised to enter global market, challenging existing browser giants.

Naver Cloud is launching its Whale browser within the first quarter of 2024. This is a worldwide release after the global version is completed for overseas use.

According to The Korea Economic Daily, Naver Cloud plans to activate its Whale browser in some countries with high demand for unrestricted browsers. The first targets in the initial global launch are Southeast Asia and Latin America.

Naver Plans to Go After Mainstream Browsers

Naver Cloud Platform, a subsidiary of Naver Corporation internet conglomerate, said it plans to launch its Whale browser's international version early next year. With Whale browser's debut, the company said it will go after the leading global browsers such as Google Chrome.

It will further strengthen its presence in the universal application for connection and website access. For the triumphant entry of its Whale browser in the market, Naver Cloud also aims to offer customized versions to certain companies and institutions overseas.

"We can use Whale for the metaverse, virtual reality and augmented reality by modularizing those platforms," Hankyung News quoted Kim Hyo, director of Whale at NAVER Cloud, as saying in a recent interview. "We will make Whale usable for head-mounted displays by utilizing the feature of highly compatible web technology."

He added, "We will launch a global version of Whale in the first quarter of next year. Now is the time to compete with overseas web browsers. We will support multiple languages ​​in versions excluding portal Naver."

Whale Browser in South Korea

Naver's Whale browser is already in use in South Korea, and it, in fact, recorded 7.6% usage in the country last month. This is already an achievement as the market is still dominated by Google Chrome, leading with its 54.1% market share.

Finally, to widen its extent even more and acquire more users, Naver Cloud plans to link its Whale browser with other platforms besides smartphones and PCs for long-term partnerships.

Photo by: Naver Whale Website

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